Generali Recruitment

Description

The Generali Recruitment Campaign Videography Production was developed to create a compelling recruitment video that highlights the personal career journeys of individuals who joined Generali. The project featured testimonial-style interviews with two employees—a former chef and a working mother—who shared the challenges they experienced before joining the company, their motivations for making a career change, and how their professional and personal lives evolved after becoming part of Generali.

Challenges & Objectives

Challenges

Coordinating filming schedules across multiple locations, including workplaces, homes, and lifestyle settings.
Editing interview footage into a concise and engaging narrative while preserving the key messages shared by the participants.
Delivering a polished final video that aligned with Generali’s brand identity and recruitment objectives.

Objectives

Produce a professional recruitment video that showcases authentic employee experiences at Generali.
Communicate Generali’s workplace culture and values through relatable storytelling and high-quality visual production.
Create engaging recruitment content suitable for digital marketing, social media, career fairs, and employer branding campaigns.