Generali Recruitment
Description
The Generali Recruitment Campaign Videography Production was developed to create a compelling recruitment video that highlights the personal career journeys of individuals who joined Generali. The project featured testimonial-style interviews with two employees—a former chef and a working mother—who shared the challenges they experienced before joining the company, their motivations for making a career change, and how their professional and personal lives evolved after becoming part of Generali.
Challenges & Objectives
Challenges
- Coordinating filming schedules across multiple locations, including workplaces, homes, and lifestyle settings.
- Editing interview footage into a concise and engaging narrative while preserving the key messages shared by the participants.
- Delivering a polished final video that aligned with Generali’s brand identity and recruitment objectives.
Objectives
- Produce a professional recruitment video that showcases authentic employee experiences at Generali.
- Communicate Generali’s workplace culture and values through relatable storytelling and high-quality visual production.
- Create engaging recruitment content suitable for digital marketing, social media, career fairs, and employer branding campaigns.
Final Outcome
The final product was a visually captivating and functionally efficient design that not only met but exceeded client expectations. The revamped brand identity received positive feedback from users and increased engagement rates by 67%.
Let’s Work Together
Let us know what you’re looking for in an agency. We’ll take a look and see if this could be the start of something beautiful.